The "neigh"sayers take the floor again
|So let's beat that dead horse one more time... because Jeffrey Zeldman said it so well in his A List Apart blog last month. You know which dead horse I mean - is Web 2.0 some exciting new wave non-profits need to catch, or is it just a bunch of marketing hype? That old debate. Zeldman's posting comes down right where I am. Of course technology is developing rapidly and there are new tools and techniques you'd be a fool not to explore -- in fact there are quite a few I will urge you to take a look at. But the fact that a product is built using a tool that has been associated with the web 2.0 phenomenon means absolutely nothing about that product's usefulness or value. The fact that it is "collaborative" or "read-write" means nothing unless it is adding real functionality you and your users did not have before.|
Zeldman wields a full dose of sarcasm and hyperbole in this article- but he says it with absolute clarity when he writes:
Now, this doesn't mean you should sit smugly with your static website you had a consultant build for you in FrontPage three years ago. It just means to avoid the hype as you look at the new web technology - and keep your focus on how each tool might further your mission by improving communication with your community.
Tags: nptech, web2.0