|Last week our friend Erin Kimrey from the North Carolina Conservation Network stayed at our house while she was in DC for some meetings. She listened politely through my little dinner table rant about how important it is for non-profits to blog and how few of them are doing it. "We've got a blog" she said when I finally took a breath. And in fact they have a great blog. It makes excellent use of images, and has a nice blend of detailed wonkish and more accessible articles. I like how often their postings remind you that conservation is not just an issue, it's the world right around you. If you give it a read, you'll be impressed as well by the quality of the comments they receive.|
Steve Shu of 21Publish works with a group that takes blogging one step further. While I'm always exhorting organizations to start a blog, he's focused on "blogging communities". 21Publish is the developer of a software platform for this sort of multiuser blogging. I ran into his blog when he picked up on my recent content creation posting recently. Take a look here get an idea of his approach to non-profit community blogging.
But you know, it's not just a few of us nerds who seem to think blogging has become a main-street communications tool. The Harvard Business School recently told the very mainstream readers of the Harvard Management Communication Letter that they can ignore blogging only at their own peril. Take a look at this synopsis to see whats they have to say on the subject.
Tags: nptech, blogging